FIRST there were pooch parlours, then Fido-friendly beer. Now you can pamper your canine companion with the latest treat: gelato for dogs.
With pet fashion, puppy parties, day spas, dog-care centres and even Doga (yoga for dogs), doggy luxuries are a booming business.
Now a pet company is to release Doggylato ice cream with flavours including choco loco and peanut nutter, hitting stores in October.
Tim Falk, editor of Dogs Life magazine, said spoiling dogs sometimes was fine, but pet owners needed to know when to stop to avoid authority issues.
"There's nothing wrong with spoiling them occasionally, but you can't take it too far because it's going to backfire -- and you'll end up with a dog that really rules the roost," he said.
Maria Lobos, 48, from Blair Athol, said she and daughter Gabby loved to spoil their five-month-old puppy, Chachi.
"Now when we have birthday parties and the dogs are outside while we're having ice cream, the dogs can have ice cream, too," she said.
Doggylato chief operations manager John Parcio said the canine gelato had been formulated so it would be gentle on a dog's digestive system, unlike lactose-rich ice cream.
With pet fashion, puppy parties, day spas, dog-care centres and even Doga (yoga for dogs), doggy luxuries are a booming business.
Now a pet company is to release Doggylato ice cream with flavours including choco loco and peanut nutter, hitting stores in October.
Tim Falk, editor of Dogs Life magazine, said spoiling dogs sometimes was fine, but pet owners needed to know when to stop to avoid authority issues.
"There's nothing wrong with spoiling them occasionally, but you can't take it too far because it's going to backfire -- and you'll end up with a dog that really rules the roost," he said.
Maria Lobos, 48, from Blair Athol, said she and daughter Gabby loved to spoil their five-month-old puppy, Chachi.
"Now when we have birthday parties and the dogs are outside while we're having ice cream, the dogs can have ice cream, too," she said.
Doggylato chief operations manager John Parcio said the canine gelato had been formulated so it would be gentle on a dog's digestive system, unlike lactose-rich ice cream.
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